Warrendale, PA – Printing Industries of America has released the complete list of main stage speakers and the full session schedule for its Color 2016 conference. This year’s lineup includes all new How-To and Emerging Technology focused tracks along with industry favorites Brand & Design, Print & Production, and Standards & Research. The conference will return to the Pointe Hilton Squaw Peak Resort in Phoenix, Arizona on December 3-6, 2016.
Built on the concept of managing color in today’s tech-filled environment, the conference is meant to help novices learn all there is to know about color management while more experienced users can stay up-to-date on latest trends and standards. Keynotes for the event include:
Let the Art Work
John McWade, Senior Staff Author, Lynda.com at LinkedIn
Art is a universal language and a great mystery that speaks in the language of goosebumps, tears, wonder, joy, with words or without, across time and borders. We’ve all felt it. Story, not data, is how we experience life and share it with others—love, connection, the yearning of hearts. Design at its best always draws these great wonders together—but first we have to find it. “Let the Art Work” is a look at getting past controlled, left-brain design—which yields predictable and often clichéd results—and into the airy realm of imagination, authenticity, and truth, which frees the project to speak on its own behalf. The session will also cover some exciting design techniques that you can do to get excellent results quickly and easily.
Bringing Your Brand Values to Life Through Creative Work
Kristy Cameron, Creative Manager, Brand Express, Starbucks Global Creative
A brand book lies at the heart of every strong company. Learn how Starbucks core brand beliefs act as the guiding principles when developing the creative expression and color theory of their Global Brand Book. Starbucks’ Kristy Cameron provides a peek into the thoughts that shaped the work and explains how brand tools can add meaningful value and color consistency from print to interior design, and inspire creative thinking above and beyond.
Case Study: The Branding of Union City, California
Steve Decker, President, Zooka Creative
Start off Monday with a detailed case study of a complex branding project. What is a brand, really? How do you help a client create one and roll it out? We’ll explore all aspects of the project from sales through delivery. We’ll discuss challenges, strategies, and final results. While this project deals with branding a city, the approach and learnings are applicable to many different types of clients.
Haptic Brain, Haptic Brand
Daniel Dejan, North American ETC Print & Creative Manager, Sappi Fine Papers North America
More than half the human brain is devoted to processing sensory experiences. How things feel drives our thoughts and behaviors, influences comprehension, affects retention of information, and profoundly shapes our emotional connections. Daniel Dejan explores haptics—the study of how our sense of touch shapes what we think. He’ll discuss companies that have built deep emotional connections by integrating touchable media into branded communications and shares guiding principles for all to use as touch points.
Brand Protection Secrets in the War on Counterfeiting
Christine Gallagher, Commercial Director, Sonoco-Trident
Today, branded products are sold and bought literally everywhere, and counterfeiting is big business. Counterfeiters find new ways to introduce their fraudulent products to the market almost as fast as CPG organizations can produce them. How can brands protect consumers from purchasing knockoff products?
Expanded Gamut 101: The Big Picture
John Seymour, Applied Mathematician and Color Scientist, Ryerson University
Dr. Abhay Sharma, Professor, School of Graphic Communications Mgmt., Ryerson University
What’s all this kerfuffle about Expanded Gamut? There are some who are saying that expanded gamut is the greatest thing since Gutenberg hit two rocks together to make fire. There are others who are wondering whether the whole idea is to make prettier pictures or to reduce setup costs. Still others are trying to understand the difference between “extended” and “expanded”, while others are just wondering whatever happened to Hexachrome and Opaltone. The intrepid Dr. Abhay Sharma and the indefatigable John “the Math Guy” Seymour team up to explain what adding a little orange, green, and violet can do for your inner Zen.
Considerate Color Design
Brian Lawler, Professor, California Polytechnic State University
When color matters in communication, it matters to 100% of viewers. It’s important to remember, however, that a small percentage of people do not see color correctly. This session will demonstrate a method for choosing colors that can be seen by all people – including those with common color-defective vision (a condition often called “color blindness”). Though most designers and the teachers who instruct them in design are aware, the selection of color in design must be both an aesthetic and a practical process. This session will describe practical techniques for choosing color palettes that deliver successful designs and are effective to color defective viewers.
A full list of sessions is available at: printing.org/color.