Retail graphic installations cover a wide variety of printing and application processes and methods and can be great for your business. They also present some unique challenges.
Off-Hours Installation
Installing retail graphics typically means working when the store is closed, i.e., outside normal business hours, and that brings with it a host of considerations.
- Staffing: Working late can lessen productivity and/or worker flexibility.
- Lights: Consider that some establishments have lights that automatically shut off. Plan to have your own lighting if needed.
- Security: Ensure the client's security company has the installers' names.
- Client Communications: Arrange for someone to be available if questions arise.
Installation Challenges
Certain parts of the installation process may be more difficult to complete than others, and these areas of concern may create challenges that the installer should prepare for.
- Corners: Be aware or graphics that may wrap around the corner of a wall or bridge across an inside corner. Reviewing proofs can provide insight and instruction.
- Vinyl choice: The type of vinyl and adhesive used can determine how durable an installation is. Take note of the different materials used to avoid significant wear and tear.
- Paint: Installing on painted walls usually requires sanding and repainting. Avoid egg-shell paint finish because it makes adhesion of the vinyl more of a challenge.
Read more in the SGIA Journal Graphic Edition May/June 2018.