First off what you must understand is that once the media has gone through the printer you do not ever put it back in the printer to use the waste, this is a NO NO in our business. So if you take this at face value, then you MUST cost all your graphics by the linear foot. This is hard to do with ink, but if you assume the average print is 36" wide for the ink calculation you?ll be safe. Here are some examples:
Ink Cost if a 440 ml cartridge = $120 $.35 per square foot so at 3' wide ink cost is $1.05 per linear foot
Floor, Wall and Show Graphic Vinyl 54" x 150' roll = $168.75 now this …