Product and Service Pricing: Get It Right to Maximize Profit

Is your business making a healthy profit? If not, do some­thing about it now. Something drastic. There’s no sense owning and managing a business that’s not growing and generating a healthy profit. Why mess with it? Your time and talent are worth so much more.  Moreover, you won’t survive breaking even while your competitors earn a profit. They’ll have profits to invest toward enhancing their ability to reach and satisfy cus­tomers. You won’t. You’ll fall further and further behind in your ability to compete and earn a profit.  To accept break-even or near break-even performance for an …

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