Advantage has announced the launch of their new name and logo. Effective January 1st, 2014, Advantage Sign Supply becomes Advantage Sign & Graphic Solutions, accompanied by a refreshed logo. This new name reflects the products and services Advantage offers now and moving forward. While the sign industry remains the core of their customer base, Advantage expects to increasingly serve the graphics industry, including commercial printing, and graphic arts. In addition to addressing the markets Advantage serves, the new name reflects their value proposition of customer service and a consultant-based approach to serving their customers. Advantage will focuse on providing solutions, not just offering supplies. Advantage Sign Supply is a Grand Rapids, Michigan based sign supply company, specializing in equipment and supplies from HP, Epson, CET Color, Gerber, 3M, Orafol, and more.