Visual Magnetics was commissioned by the founders of the Lady Project to transform a portion of an event space into a sleek retail pop-up to display goods made by local members. The Lady Project is a non-profit organization based in Providence, Rhode Island that hosts an annual summit to connect fabulous entrepreneurial ladies and features inspiring speakers like Olympic gold-medalist Michelle Kwan and Meredith Walker of Amy Poehler's Smart Girls.
To add extra dazzle to last year's event, Lady Project founders Sierra Barter and Julie Sygiel wanted to host a special on-site pop-up that could showcase goods made by local Lady Project members. This meant that the duo had to take an empty warehouse event space at the Southside Cultural Center and transform a portion of it into a standalone pop-up that aligned with the polished DIY aesthetic of the merchants and brands they would be featuring.
They needed the shop to be versatile because it was set-up quickly the day of the event and there needed to be merchandising flexibility. The Lady Project founders worked with Visual Magnetics to create a unique pop-up shop concept that used temporary walls, custom made fixture elements, magnetic receptive graphics and Digital Fabric wall coverings to add whimsy to the space and elegantly showcase local member products.
"Last year, Visual Magnetics sponsored a fun, interactive photo booth for our event that had changeable backgrounds. This year we took it to a whole other level by creating an entire store using their versatile materials and fixtures," says Barter. "On the outside store walls, we kept our original photo booth idea and inside the shop, we used wallcoverings to add to the DIY aesthetic of the store. A pop-up sounded intimidating, but Visual Magnetics made it easy to design on the fly."