Imagine you get hit with a rebrand job for a restaurant location. It’s a great opportunity for your business, it gets your name out there and the workload is manageable. Now imagine that instead of one location, it’s 24 stores across the Chicago, New York, Virginia and DC Metropolitan areas — and you only have one month to do it. Sounds crazy, right?
Not for CEO Eric Grossman and his team at Graphic Alliance, a full-service marketing agency specializing in print and digital media. Roti, a Mediterranean restaurant that serves Food That Loves You Back™, called upon Graphic Alliance to help makeover …