Why is it important to feed label stock in a specific direction?

Paper recovers faster (or has better "snap") when the paper grain is in the same direction as the paper path. This helps pressure-sensitive label sheets navigate tight turns and high speeds within a press without jamming or labels coming off. As a result, label stock manufacturers normally indicate the proper feed direction on the stock. Also, remember that label sheets should be passed through a printer only once, since sheets are likely to curl during multiple passes.

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