Clearwater, FL, March 20, 2018 – GSP Companies, a leading provider of retail services, is excited to be attending GlobalShop 2018 in Chicago, March 27-29. The annual tradeshow showcases the latest in retail design and technology.
GSP offers an array of marketing and visual merchandising services, from temporary and permanent signage to fixtures, displays, lighting and more. “But SMART is what sets us apart,” said CEO Geoff Neuhoff. “It’s how we’re able to offer all of these services in the most cost-efficient way possible.”
“SMART stands for Store-specific Marketing and Retail Technology,” said Geoff. “It sums up how we help retailers get the most from their existing marketing budget by combining tech-enabled efficiencies, proven project management, and our national reach,” he continued.
First, GSP helps clients get smart about their stores. AccuStore®, a proprietary, cloud-based, store profiling software provides accurate store information anytime. Armed with that data, retailers can drive marketing efficiencies down to the store level. It means no guessing at store distribution, no store execution issues and no waste in the print budget.
To further maximize smart marketing efficiencies, GSP utilizes three production facilities, which are strategically located in different shipping regions to optimize delivery and fulfillment. Clients can use the one that best suits their needs or break up jobs between all three to lower transportation costs and achieve the best freight rates. GSP’s nationwide reach also includes project managers in 22 states. 85% of the team works onsite or near client headquarters to assist with POP/print management.
GSP invites everyone to join them at booth #3016 to learn more about its SMART way to save on retail marketing. Ask about receiving a free SMART audit to ensure you’re getting the most from your existing marketing budget.
To work with GSP, please contact marketing@gspretail.com, or call 727-532-0647.
ABOUT GSP
Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit www.gspretail.com.