The recently launched Informed Delivery service let's postal customers view greyscale images of the address side of incoming letter-sized mailpieces as well as manage package delivery. Signing up is free at informeddelivery.usps.com (about 5 million people have signed up to date). Each morning that subscribers have mail coming to their mailbox they receive an email containing images of pieces to be delivered. Informed Delivery allows mailers an unprecedented opportunity to engage consumers by synchronizing direct mail and digital marketing campaigns. For the time being, it is free for a mailer to replace the greyscale image with a full-color image of their piece and include ride-along images and a URL. While images of flat-sized mail aren't available yet, mailers can still provide digital content that will be seen in lieu of the scanned image. Assuming that subscription levels grow significantly, Informed Delivery can be a valuable part of a direct marketing strategy. Visit usps.com/informeddeliverycampaigns to learn more.