Retail services provider GSP returns to NACS Show in Las Vegas with new ways for c-stores to create a retail environment that drives traffic, sales and loyalty. Its award-winning marketing and design ideas will be on display at booth #6417.
As Forbes recently reported, “The U.S. convenience store industry is big – as in really big. There are more than 154,000 convenience stores nationwide selling a combination of fuel, food and merchandise to over 165 million customers daily; more than half of the U.S. population visits a convenience store every day.”
“The question then becomes, how can you increase foot traffic to your c-store and make it stand out from that crowded playing field?” said GSP’s Kevin Farley, COO. “Come visit our booth at NACS and let us show you how to create a store that customers can’t wait to enter, eat in and revisit every day.”
“We have developed proven strategies to drive traffic from the lot to the store, building brand and demand at each customer touch point,” he explained. “For example, the customer spends an average of two to three minutes to refuel. Strong signage at the pump can create desire by highlighting your in-store offerings. Then, we follow it up with attention-getting graphics and a plan for revenue-driving POP,” he added.
Innovative c-stores are also drawing on their category management expertise to expand foodservice, add in-store seating and experiment with different store formats. This is why GSP offers store remodeling and reimaging of category assets to appeal to the next generation of customers. “We specialize in the updating of legacy stores for less,” said Steven Cohen, VP of Design Services.
“We use technology and expert project management to streamline the workflow and lifecycle of any store remodeling and reimaging service. This makes our offering one of the best values in the industry,” Cohen emphasized.
Retailers can learn more about GSP’s POP, store remodeling and reimaging capabilities by visiting booth #6417 at NACS 2018 in Las Vegas, October 7-10. Additional information is also available by emailing marketing@gspretail.com, or calling 727-532-0647.
ABOUT GSP
Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit www.gspretail.com.