Nimlok®, a division of Orbus Exhibit & Display Group®, is excited to share “Five Steps to Evaluating Trade Show Value,” the newest e-book in the extensive list of educational resources Nimlok provides exhibitors. This step-by-step guide aims to answer the question, “What value do trade shows provide for your brand?” and includes the following guidance:
-Establishing Quantifiable Goals
-Tips for Refining The Audience
-Essential Trade Show Metrics
-Tactics for Nurturing New Leads
-Analytic Tools for Determining Value
To improve lead generation and ROI,
download the newest Nimlok e-book. All of Nimlok’s free educational resources can be found at
Nimlok.com/learning-center.