Many companies are trying to augment their commercial print revenue with packaging work, since the packaging market continues to grow. Our best guess is that 15% of commercial firms are generating revenue from packaging (primarily cartons, labels, and point of sale displays). It has its own challenges, however. It may require capital investments, such as purchasing a folder-gluer or die cutter, or alternatively finding a partner company that has those production capabilities. Also, there are likely to be higher expectations for prepress quality, color management expertise, and managing brand assets. Clients often seek out companies that can also fulfill packages. Consumer product companies, in particular, can be demanding clients and have little tolerance for rookie mistakes. In short, plenty of companies have successfully ventured into the packaging market, some that have eventually repositioned themselves as packaging specialists. Be aware of the requirements and seek out opportunities that fit your developing capabilities and skills.