Picker begins with discussing the importance of a well-executed design and incorporating the client’s branding. He then goes down a how-to list that includes enlisting help from suppliers, creating a mood board, and cultivating a cohesive line. While requiring an investment of time and resources, Picker promises the payoff will be worth it.
To read the full blog, go to inksoft.com/the-sales-tool-that-gets-the-job-done/.