“We know how difficult it is for fashion and apparel companies right now as they navigate through the pandemic,” says Mary McFadden, VP of CAD product management. “Digital transformation is now inevitable for companies who want to succeed in the next era and our collaboration with Alvanon will give them the tools they need to fully transform product development.”
The COVID-19 pandemic has accelerated challenges within the fashion and apparel industry. Over the past several months, many companies have had to shut down their brick and mortar locations, adjust to working remotely and rely on e-commerce for a majority of their sales. Gerber’s collaboration with Alvanon will help fashion companies recover from the pandemic and succeed in the new reality by enabling digital product development and e-commerce. Through the powerful combination of AccuMark 2D/3D and the Alvanon Body Platform, fashion companies will be able to develop perfectly fitting garments that accurately reflect the sizes and body shape of their customer base, resulting in less returns and more satisfied customers.
“We have an opportunity today, with the technology and tools available to us, to build a new future for the apparel industry,” says Jason Wang, COO of Alvanon. “One where the digital and physical are closely connected and work together."
Fashion brands, retailers, and manufacturers will be able to go into Alvanon’s vast library of over 6,000 3D virtual bodies, each representing a specific brands’ fit standards, and download the 3D avatars for AccuMark 3D, use it to test patterns in all sizes and validate fit. Alvanon’s library offers both standard (ASTM) and brand-specific avatars.