Adding value to digital printing comes with its own set of misconceptions, but with the right tools and education, print service providers can better understand where the opportunity exists, how to take hold of it, and how to overcome the challenges.
If you had asked Chris Wells eight years ago if he thought adding embellishments with digital printing was beneficial, he would have told you it was “a waste of money.” “That was when digital was used to get people out of jams,” he says. Now, he considers himself a convert.
Wells, who is the executive VP of Lowell, …