HOOKSETT, N.H. (November 14, 2023) – Polaris Direct, a nationally acclaimed direct
marketing services and printing company, achieved their G7 Master Colorspace
status through Idealliance, and also received their certification with the Sustainable
Green Printing Partnership (SGP). “These two certifications position Polaris Direct as a
valued and reputable vendor with credentials to work with an enterprise client base,”
says Judith Maloy, director and CEO of Polaris Direct.
For the G7 Master Facility Colorspace Certification, Colorspace is the third and most
stringent level of compliance offered, demonstrating through production of print and
proofing, the knowledge, skill, and best practices required to effectively operate the
G7 methodology in a graphic communications production environment.
In order to become a Qualified Facility, Polaris Direct underwent a series of processes
to calibrate our digital sheet-fed presses, the RICOH C7210X and C9210. They then
proved that these presses were capable of delivering G7 proofs by sending the proofs
to Idealliance for their official validation and approval.
Polaris Direct’s Director of Operations, John Strand, led this effort, saying, “In the
current digital print world, there are so many new technologies and print platforms
that a certification like G7 is really a must-have. It is the key to consistency. Without
a trusted color management workflow that is based on proven principles, there is no
way to measure and maintain consistent and quality printed output.”
The multi-attribute certification from Sustainable Green Printing Partnership (SGP)
certifies Polaris Direct’s sustainability best practices, including and beyond regulatory
compliance. This certification elevates Polaris Direct into an elite group, recognized
by both print buyers and the printing industry.
To become SGP certified, Polaris was required to pass an exacting and independent
third-party audit aligning it with the published SGP criteria including an active
sustainability management system (SMS), commitment to U.S. EPA and OSHA
regulatory compliance, an indoor air quality evaluation, and adoption of the
mandatory best practices developed specifically for the printing industry.