Embellished labels have become part of the everyday customer experience. With a strategy in place, print service providers can use them to compete in a variety of markets.
In the label printing segment, “embellishment” is more than a buzzword. It’s a strategic game-changer. These enhancements provide print service providers with a potent competitive edge by significantly enhancing the marketing potential of their customers’ brands and products. Shoppers are drawn to products with labels adorned with a spectrum of embellishments, including varnishes — from gloss and matte to …