Identifying apparel trends is no longer as easy as picking the year’s most popular color — decorators must dig deeper to understand consumer buying habits.
The end of a calendar year signals a turning of the page. For those who work in the apparel segment, it means keeping up with consumer demands for the latest and greatest. Retailers and manufacturers alike evaluate what’s trending when it comes to colors, patterns, styles, and pairings to create the next sell-out style.
Not to be left out of the conversation are apparel decorators, who must also chase the popular styles …