SPARTA, MI — General Formulations, the solutions leader and global manufacturer of pressure-sensitive media, film, and laminates, is pleased to announce the appointment of Michelle LaPreze as Director of Marketing Communications. Michelle brings more than 20 years of experience and an abundance of energy to the role, having advanced skills in all facets of marketing communications, including building brand identity, leading marketing strategy, developing media relations, and creating award-winning design.
Before joining General Formulations, Michelle held a series of leadership positions at renowned organizations such as BISSELL Homecare, Boy Scouts of America, McEnearney Associates, and Capital Coating Concepts in Washington, DC. During her eleven-year tenure at BISSELL, she served as Creative Marketing Manager, where she built and oversaw the company’s in-house creative agency. In this capacity, she led a team of talented graphic designers and copywriters while overseeing the brand and all digital and print materials. Michelle played a pivotal role in collaborating with both internal and external marketing agencies on creative concepts to support product launches and corporate initiatives on a global scale. She was also instrumental in the establishment of the BISSELL Pet Foundation and connecting the heart of the organization’s mission through powerful storytelling.
In her new role at General Formulations, Michelle will assume the responsibility of spearheading the company's global marketing communications and brand strategy. Additionally, she will be at the helm of building a robust marketing communications team, ensuring the company's continued growth and success in the industry.
“Michelle's appointment as Director of Marketing Communications brings a source of great enthusiasm for General Formulations," states Tim Leavenworth, VP of Strategic Marketing & Business Development. "With her fresh perspective and extensive professional marketing expertise, Michelle is poised to make a significant impact within our organization. We look forward to her contributions in advancing the company's marketing efforts and strengthening its position in the market.”
“General Formulations is renowned for delivering top-tier products, tailored customer solutions, and unparalleled service to the graphics industry," states LaPreze, “and I am thrilled and honored to join this extraordinary team, eager to contribute to the ongoing success, and play a key role in elevating the brand's global presence and recognition."