After a post-pandemic pause, product and line extensions returned at a rapid pace. Here is how package printers are keeping up.
Among the top challenges package printers and converters have faced in recent years, the rise of SKU proliferation and short runs has been a primary driver in how these companies are assessing their workflow strategies. Motivated by consumer demand for new products and varieties, brands have been actively expanding their offerings for decades, introducing a boom of new products into the marketplace, along with new labels and packaging as …