Color and Shape - How Packaging Design Adapts to Speak to the Retail Customer

Printed packaging providers play an essential role in helping brands achieve their goals. One way is by helping designers experiment with new package designs to attract customers. Another is by helping to wade through the challenges of print technologies and sales channels. How a packaged product looks on a shelf continues to be important, but e-tail opportunities have changed where those shelves reside. Shoppers are buying products from both brick-and-mortar and online stores.

Read this article from the June PRINTING United Journal for insight from Heath Leutkens, including how buying habits change packaging concerns, multiple factors that can impact color accuracy, considerations when choosing color management systems, why 3D technology is essential for packaging, and designing with shape and color.