August 2024 – New York, USA – YR, the leading product customization software provider, specializing in on-demand custom printing solutions, is proud to announce its deployment of cutting-edge technology at the ongoing US Open Tennis Championship in Flushing, New York.
As part of this year’s event, YR is delivering a seamless, premium on-site printing experience using its latest design software and VersaSTUDIO BY-20 printers from Roland DG. These advanced direct-to-film printers, integrated with YR's powerful software platform, enable fans to create and personalize merchandise instantly, providing a unique and engaging experience for all attendees. This year, the installation by YR is expected to produce over 10,000 items, all at a very high quality.
The US Open, renowned for its blend of tradition and innovation, serves as the perfect venue for YR to showcase its expertise in combining intuitive software with top-tier printing technology. With the VersaSTUDIO BY-20 printers, known for their precision and efficiency, YR ensures that each custom-printed item meets the highest standards of quality and speed.
“We’re excited to bring our technology to such a prestigious event,” said Tim Williams, CEO of YR. “Our omnichannel software, combined with the capabilities of the VersaSTUDIO BY-20 printers, allows us to offer a truly unique and personalized experience for fans, reflecting our commitment to innovation in the custom printing industry.”
Visitors to the US Open will have the opportunity to design and print a variety of products, from iconic apparel to accessories, in real-time. YR’s platform is designed to be user-friendly, making it easy for fans to create something special that they can take home as a memento of their experience. Visitors are able to create designs in multiple locations around the US Open venue using the YR software on large touch screens or their own devices. The software is unique, focused on giving guests an incredible experience. All orders are then routed to a central print facility, built by YR, on-site at the US Open. The YR software platform controls all the order management and routing, automatically managing the printing process in real-time.