As the printing industry continues to evolve, ensuring that print providers can maintain the highest levels of color accuracy, consistency, and efficiency has never been more important. At the 2024 PRINTING United Expo, the industry's most comprehensive event across print and graphic communications, the focus on color management, technology training, and certification was stronger than ever. Individuals were able to experience leading solutions, education, and certification for print output and workflow solutions, process control, from proofing and digital front-end solutions, to finishing.
The PRINTING United Expo, taking place in Las Vegas, NV showcased the latest advancements in print technology across multiple sectors. From groundbreaking innovations in wide-format printing and digital presses to automation solutions and sustainable practices, this year’s Expo promised to deliver a first-hand look at the technologies that are shaping the future of the print industry, giving PSPs (print service providers) and businesses a chance to explore the tools and strategies to thrive in an evolving marketplace.
The Importance of Color Management
Color management is at the core of delivering consistent, high-quality print results across different substrates, devices, and processes. In today’s market, customers expect nothing less than perfection when it comes to color reproduction—whether they’re ordering large-format graphics, packaging, textiles, or commercial print. Inconsistent color can lead to costly reprints, wasted materials, and dissatisfied customers.
At PRINTING United Expo, we’re putting a spotlight on the latest innovations in color management technology. From software tools that enhance color consistency across print environments to workflow automation solutions that streamline processes, our exhibitors will showcase technologies that ensure your print operations are running at their best. Color management isn’t just about maintaining accuracy; it’s about optimizing the entire workflow from design to final output.
Next-Generation Digital Presses
One of the key attractions at this year’s Expo was the debut of next-generation digital presses from leading manufacturers such as Xerox, Canon, HP, and Konica Minolta. These digital systems, designed for high-speed production, bring enhanced capabilities in terms of quality, color accuracy, and print speed. Many of these new presses are equipped with expanded color gamuts, allowing print providers to achieve more vibrant and precise color reproduction. Some of these devices also offer the ability to print specialty finishes, such as metallics, white ink, and spot varnish, all in a single pass.
Xerox showcased its newest Iridesse Production Press, which recently earned certification from Idealliance as a leading digital press meeting international standards for print and color output, consistency, and production capabilities. These new devices also combine the power of metallics with advanced digital printing to offer a new realm of creative possibilities. With six-color printing and the integration of specialty dry inks, it gives brands and designers a unique advantage in making their printed materials stand out.
HP also introduced its HP Indigo 100K series at the Expo, which brings industrial-scale digital printing capabilities to commercial and packaging printers. With faster turnaround times and the ability to print on a variety of substrates, it offers the flexibility that today’s PSPs need.
Wide-Format Printing Innovations
Wide-format printing continues to be one of the fastest-growing segments in the print industry, with applications ranging from banners and signage to packaging and textiles. This year, the Expo will feature state-of-the-art wide-format printers from companies like Epson, Mimaki, Roland DG, and Durst.
According to Wide-Format Impressions, one of the key trends in wide-format printing is the shift toward eco-friendly technologies. Many manufacturers are now prioritizing the development of sustainable printing solutions, including UV LED printing systems, which consume less energy and produce less waste, as well as water-based ink technologies that reduce environmental impact.
At the Expo, Epson unveiled its new SureColor R-Series, which features resin ink technology. This new system is designed to offer vibrant color output while being environmentally responsible, making it ideal for businesses looking to reduce their carbon footprint without sacrificing quality.
Another key highlight in wide-format printing will be textile printing technologies. Mimaki will showcase its latest direct-to-fabric and direct-to-film printers, allowing print providers to tap into the growing demand for customized textiles, including fashion, home decor, and soft signage. These printers offer vibrant color reproduction and enhanced durability, making them perfect for high-volume production runs.
Automation and Workflow Solutions
As the demand for faster turnaround times and shorter print runs continues to rise, automation is becoming increasingly critical for PSPs. During the show, manufacturers demonstrated automated workflow systems designed to streamline operations, reduce manual intervention, and improve overall productivity.
Leading the charge in automation are companies like EFI and Ricoh, who showcased their end-to-end print management software. These solutions allow print providers to automate job submission, color management, finishing, and even delivery. By integrating these systems, businesses can minimize bottlenecks and improve efficiency across the entire print production cycle.
Cloud-based workflow solutions continue to gain traction, offering print providers remote access, and supply chain owners real-time data tracking to better manage their operations from anywhere.
Certification Programs: Setting the Standard
In a highly competitive industry, having the right certifications can set PSPs apart. Certifications serve as proof of a commitment to excellence, and they help businesses demonstrate their expertise in color management and print production to clients. That’s why, at PRINTING United Alliance, we offer a range of certification programs designed to meet the needs of today’s print professionals.
One of the most respected certifications in the industry is the Idealliance G7® certification, which focuses on color management, process control, and standardization. The G7 methodology is recognized worldwide to align color consistency across different printing technologies and platforms. Whether you're in commercial printing, packaging, or digital print, G7 certification ensures that you can meet the highest standards of quality.
On-site G7+ Expert training and certification occurred during the show, allowing attendees to earn globally recognized certification through hands-on experience and training directly from industry experts. Through using the latest cutting edge solutions, G7+ Experts can better support PSPs, brands and print buyers, with technology solutions meant to improve color accuracy but also offer real business advantages, such as reducing downtime, cutting costs, and improving customer satisfaction.
Additional G7+ Expert training is also available for global participants. Learn more about these training events spanning the U.S., Asia, and Latin America in the coming months at www.printing.org/events/workshops.
Training Opportunities for All Skill Levels
This year, expanded education opportunities were also available, catering to professionals at all levels—from those who are just starting their journey in color management to seasoned experts looking to stay ahead of the latest trends. Seminars and training covered everything from the innovation in color through AI, and color applications, to G7+ keynote, and G7+ Expert Certification allowing anyone looking to refine their skills and gain insight into the latest technologies shaping the future of print.
An exclusive two-day G7+ Expert certification training was offered, giving attendees an opportunity to experience leading G7 and G7+ based print and gain the valuable experience necessary to serve in their roles across the industry as leaders in print, prepress, technology solutions, and day to day production.
Looking Ahead: The Future of Print and Color Management
As we look to the future of color management, one thing is clear: the industry will continue to embrace more automated, data-driven solutions. AI-powered tools, cloud-based color management platforms, and advanced workflow automation are becoming integral to the success of modern print operations.
By investing in certification, training, and the latest color management technologies, print providers can stay ahead of the competition and deliver the quality their customers expect. We’re proud to offer these resources at the Expo, helping to elevate the entire industry and set new benchmarks for excellence.
While PRINTING United Expo 2024 has come and gone, the anticipation for these innovations continues to grow. The event provided attendees with hands-on demonstrations, networking opportunities, and access to the industry’s top experts. From digital presses and wide-format printers to automation and sustainable solutions, the future of the print industry is being shaped by the technologies being unveiled at Expo and future events alike.
PRINTING United Expo will return to Orlando Florida in 2025. Visit printingunited.com for details to continue to explore all the advancements in color management, participate in education and certification programs, and engage with industry experts. We look forward to seeing you there and helping your business reach new heights.
To register for PRINTING United Alliance certification programs, visit iLEARNING+.