Benefits of Digital Signage

The main benefit of dynamic signage technology is simple: It gains its value through its inherent ability to change. Where static signage – think traditional printing – is often changed infrequently, dynamic signage can be changed whenever change is needed. This allows retailers and others using dynamic display technology to adjust messages, as needed and when needed, to reflect the needs and interests of numerous audiences. Some of the technologies used to communicate information, such as plasma and LED flat panel monitors, are familiar. Other technologies, such as those that will create full color, changeable graphics on a screen the thickness of a coin, are currently in development. These technologies will revolutionize the signage industry in the decade to come. It is expected that digital signage will be a strong complimentary component in retail settings, where dynamic and static components will work together to create a unique, interactive customer experience.