Marketing Manager

FLSA Status: Nonexempt

Alternate Job Titles: Marketing Director

Job Summary

Responsible for the overall direction, coordinating, and evaluation of marketing personnel. Plans, directs, and coordinates the marketing strategy of a screen printing and/or graphic imaging company's products and/or services by performing the following duties personally or through assistant personnel.

Essential Duties and Responsibilities

• Establishes marketing goals to ensure share of market and profitability of products and/or services.
• Develops and executes marketing plans and programs, both short and long range by directing market research collection, analysis, and interpretation.
• Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
• Prepares departmental budget and monitors expenditure of budgeted funds.
• Plans and oversees company advertising and promotion activities.
• Develops and recommends pricing strategy, which will result in the greatest share of the market.
• Ensures effective control of marketing results and that corrective action takes place to be certain that the achievement of marketing objectives are within designated budgets and profit/loss ratios.
• Evaluates market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Conducts marketing surveys on current and new product concepts.
• Prepares marketing activity reports.

Supervisory Responsibilities

Responsible for the overall direction, coordination, and evaluation of supervisory and non-supervisory personnel. Carries out leadership responsibilities in accordance with company policies, procedures, safety, and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewards and disciplines employees; addressing complaints and resolving problems.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor's degree in Marketing from four-year college or university; or three to five years in screen printing and/or digital imaging marketing experience and/or related training; or equivalent combination of education training, and experience. Strong skills in work planning and scheduling.

 

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from management, clients, customers, and employees.

 

Mathematical Skills

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry. Ability to apply basic mathematical concepts to printing jobs.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; sit; and use hands to finger, handle, or feel. The employee is occasionally required to reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. Some independent travel is required.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts, fumes, toxic chemicals, heat, and outside weather conditions. The noise level in the work environment is usually moderate. Occasional independent travel is required.