The Rise of Fast Fashion

Consumer demands for fast fashion aren’t new, dating back to the 1800s around the time of the industrial revolution. The advent of the sewing machine enabled faster development of ready-made clothing that could be customized to fit the wearer; garments were made and sold at higher volumes and for less cost. Local dressmakers and couturiers equipped with the latest technology collaborated with women who would visit their shops for a new church dress or gown for the gala. In a fraction of the time once required, a custom-fit garment could be developed and tailored just for the occasion.