Variable Data Printing (VDP)

When you think of digital wide-format printing, you don’t typically think of incorporating variable data. For one-off projects, variable data just doesn’t enter the equation. However, with the blurring of lines with who is doing what — commercial offset shops bringing in wide-format equipment, traditional sign shops bringing in digital equipment (be it for printing labels or copiers) — the use of variable data printing (VDP) can, and does, enter into new arenas.