Lighting Apocalypse? Addressing the Third Rail of Color

OVERVIEW

ABOUT:

In this webinar, we will discuss an area that is somewhat ignored in the workflow process, viewing color. Join our presenter, James Summers as he brings attention to how important standardized lighting really is and how it improves communication and decision-making in color reproduction. This webinar will further educate brands, print buyers, designers, creatives, photographers, printers, and anyone associated with color management that is connected to the printing industry.

WHAT YOU WILL LEARN:

• What is ISO 3664:2009? What does it address and why do we have it?
• What is the current state of print facility's lighting and how does affect their decision-making?
• Why do facilities resist this part of the process that can generate greater consistency?
• Is LED the path to the future?

WHO'S THIS FOR: Print buyers, Brands, Designers & Creatives, Color Management & Process Control Experts, Anyone who needs to control their color

PRESENTERS