SGIA Brings New Innovation to SOURCING at MAGIC

Fairfax, Virginia — SGIA returned to SOURCING at MAGIC (Las Vegas, February 16–19) with the SGIA Innovation Zone, an exclusive area showcasing the Association as the go-to source for complete and unbiased information. The Zone also puts the SGIA community of printers listed on PrintProviders.org in front of thousands of buyers in the apparel brands market. In addition to screen printing, direct-to-garment inkjet and dye sublimation technology, this year’s Zone featured a digital cut-and-sew workflow display. “This was the first time cut-and-sew was in our Zone,” said Johnny Shell, SGIA’s Vice President of Technical Service. “It really reflects the current state-of-the-art digital technology that is being used as cut-and-sew is moving back onshore. It is a growing and important trend.” SOURCING at MAGIC provides an accurate look at where the fashion industry is heading and connects designers, retailers and manufacturers with the necessary tools to further their business — and the SGIA Innovation Zone pointed them directly to the SGIA community of printers. Can’t get enough garment? Visit SGIA.org/Garment for industry updates, education and events specific to the apparel decoration community. SGIA – Supporting the Leaders of the Digital & Screen Printing Community “Specialty imaging” comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they’ll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business. - 30 -