FASTSIGNS to Offer 3M Visual Attention Software

FASTSIGNS has announced that their locations have added 3M Visual Attention Software (VAS) to their existing array of graphic design services. VAS is an innovative web-based software tool based upon decades of vision science research, and works by analyzing designs and photos to predict what’s most likely to grab a viewer’s attention in the first 3-5 seconds of viewing. “We are very happy to be able to provide this added value service to visual graphics buyers through our licensing agreement with 3M,” said Catherine Monson, CEO, FASTSIGNS International, Inc. After creating an initial layout, the designer can simply upload it to VAS and receive an analysis in about 20 seconds. The software generates five reports that can be viewed online and downloaded to discuss and share with the client. Based on the VAS analysis, the designer can either revise the project or finalize the design, and present to the client with greater confidence. Furthermore, FASTSIGNS will be able to initiate new relationships using VAS analysis of a prospective client’s existing signage, vehicle graphics, or any form of visual communications. “3M is excited to help FASTSIGNS enhance their design services offering using VAS technology,” said Mark Colin, Vice President, 3M Commercial Solutions Division.