SGIA Expo Explores Expanding Wide-Format Opportunities With Half-Day Workshop

Written October 1, 2015

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Categories: Digital, Digital Printing, GP News, Press Release

Fairfax, Virginia — The 2015 SGIA Expo (Atlanta, November 4–6) will showcase hundreds of wide-format technologies on the sold-out show floor, and nothing could prepare a new printer better than the Wide Format 101: Four Steps to Profitability workshop. Beginning the day before the Expo on November 3, this half-day workshop (1:00–5:00 pm) will provide the basic training you need to make the best decisions for your wide-format digital printing business. The program is broken down into four critical sessions: Introduction to Wide-Format Dan Marx, SGIA The program starts with an overview of the advantages of wide-format digital technology, an introduction to the printing and finishing technologies used, and provides insight into today's most popular wide-format product and market areas. Understanding Color Management Jim Raffel, Colormetrix Learn how color management for wide-format digital requires specific considerations, and learn how even a basic, formalized approach to color helps companies successfully integrate this technology. Mastering Finishing Technologies David Goetter, Industry Consultant The materials and finishing technologies utilized in wide-format production are essential to a successful end product and critical to achieving expected profitability. This presentation provides easy-to-understand strategies for ensuring quality and maximizing profit. Pricing & Selling Wide-Format David King, MarketKing This practical, business-focused session presents the final, critical steps to entering and achieving profitability in wide-format, presented by a proven industry veteran. Register now* for this essential half-day workshop and get the most out of your 2015 SGIA Expo experience. Don’t wait! Registration prices go up after October 13. *Registration is facilitated through SGIA Expo registration. SGIA — Supporting the Leaders of the Digital & Screen Printing Community “Specialty imaging” comprises digital imaging, screen printing and the many other imaging technologies SGIA members use, including those they’ll tap in the future. These are the imaging processes and technologies employed to create new products and to enhance existing products including point-of-purchase displays, printed electronics, membrane switches, signs, advertisements, garments, containers and vehicles. Make the most of your specialty imaging business. - 30 -

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