How Do I Choose the Best Application Tape

Application tape, pre-mask or transfer tape — no matter what term is used, choosing the correct tape is critical when installing vinyl, film or printed graphics, and is a key component in determining the success of an installation. By choosing the wrong tape, you run the risk of having to redo the graphics and incur additional shipping and labor costs. Application tape serves two very important purposes. It protects the vinyl graphic from being damaged during transit and installation. Also, application tapes aid in the installation process because they easily release from the liner and allow you to accurately place the graphic on the application surface. There are many options when it comes to choosing the correct application tape, and selecting the right tape depends on a number of factors.  The number one consideration is to select a tape that has enough tack to remove the vinyl from the liner, but is not so sticky that it pulls the graphic away from the substrate when the tape is removed. When selecting a tape, always remember this handy rule of thumb: The smaller the graphic, the higher the tack; the larger the graphic, the lower the tack. Try to match the tack level to the vinyl. Lower-tack tapes generally work better with larger graphics due to the larger surface area, and smaller graphics with fine details and lettering work best with higher-tack tapes.    Another thing to consider is whether to use a film tape or paper tape. Film or clear tapes are advantageous because they allow the installer to see the graphic and where it is being applied.  Film tape tends to be used more frequently when creating graphics for the home, craft and hobby market. Sign shops and professional installers tend to use paper tapes as they are more flexible, available in a wider variety of tack levels and work well with wet applications. When selecting a paper tape consider purchasing a tape with “lay flat properties.” Lay flat tapes are ideal products to use when graphics are being “pre-masked” and will be stored and installed at a later date.  These tapes will prevent dirt from damaging the graphic and not curl away from the vinyl which can cause major issues for the installer. With so many different vinyls being used, and the variety of applications in the market, it is best to “try before you buy.”  At a minimum, you should stock a high-tack and a medium-tack tape in your shop.  Take into consideration the focus of your business.  Will you be focusing on wall graphics, windows, small graphics or large graphics?  When it comes to application tape one size does not fit all. The right application tape can make or break a job. Make sure to choose the right tape for your job to ensure an easy and professional installation of your graphics. Want to learn from the experts? Send your questions to the SGIA Help Desk at assist@sgia.org!