InkSoft Offers New Shopping Cart

The recently released new platform for InkSoft-powered online stores includes a redesigned shopping cart module, further enhancing the customer experience with increased functionality, ease of use and responsiveness. The re-imagined system makes it easier for customers to configure products and select correct sizes, quantities, colors and even custom personalization right from the cart. It provides a clean user interface with any device. The new InkSoft cart also helps boost order quantities and promote good customer relationships by displaying marketing messages and quantity discounts associated with products. There is a “bulk order” feature that shows volume ordering/pricing and allows the customer to dial in product specifics from that window. A continuously updated cart total is displayed to keep customers on top of their spending and prevent carts being abandoned due to “sticker shock” prior to checkout. An order summary provides an ongoing subtotal of items placed in the cart, exclusive of tax and shipping. Once shopping is completed, a final summary screen shows related cart items grouped together in “cards,” which can be edited and managed separately. Each card features the ability to email notes and comments. Individual items can be previewed with zoom capabilities, and all cards are displayed in the background, with the one selected highlighted. The new InkSoft shopping cart further maximizes customer convenience with enhanced mobile-responsiveness. Regardless of which type of device the shopper is using, the UI will adapt to provide the most beneficial presentation for easy ordering. To learn more about InkSoft’s 2017 web store initiatives, go to https://www.inksoft.com/new-online-stores. For more information, contact InkSoft at (800) 410-3048; email: info@inksoft.com or visit the website at www.inksoft.com.