PSA Print Group Upgrades to CRON-ECRM CTP

When PSA Print Group installed a new RMGT 9 Series offset press, they quickly realized their old CTP system wasn’t going to be able to handle the new load. So they turned to CRON-ECRM, purchasing a 36-inch device with three cassette plate loader, inline punch, and a bridge directly to the processor.

“We had to upgrade at the same time we upgraded our press,” said Daniel Salazar, Owner/President, PSA Print Group. “CRON-ECRM was the only platesetter with a footprint that would fit into our existing prepress room that could handle the plate sizes we need. I didn’t see the point in spending money on a 40-inch platesetter when I don’t use 40-inch plates on my press — it would have been wasted capacity.”

His old equipment was 12 years old, and still running, but in addition to needing a size that would match his new press, one of the things that drew Salazar to the CRON-ECRM system was the support. “It’s not always just about the machine — it’s about the people behind it,” he noted. “I can call PFS [Print & Finishing Solutions, the CRON-ECRM distributor we purchased the equipment from], with a question or error, and they are right there. And that is golden to me — in the past I would have to get on the phone and was billed sometimes $200-$300 for a phone conversation. It is what it is, but this has been a nice change.”

The CRON-ECRM equipment is also faster, allowing Salazar to image plates much faster, which was required to keep up with his faster press. “I just did three catalogs for a trade show in Florida,” Salazar said. “One was 120 pages, one was 64 pages, and the last was 32 pages. We had a single operator in prepress, and they were preflighting, running proofs and plating all at the same time. It’s a big difference.” And, he noted, he has the option to upgrade it further if he finds he needs even more speed down the line.

“It has been a pleasure working with PSA Print Group, and I am looking forward to continuing to serve their needs well into the future,” said Kian Hemmen, Western Regional Sales Manager (RMGT) for PFS. “The CRON-ECRM platesetter is a perfect fit for this shop — it has the speed, quality, and automation they needed, and it does it all in a compact footprint. You can’t ask for much more than that.”

About CRON-ECRM CRON-ECRM, LLC serves as the master distributor in North America for the CRON portfolio of products and technologies designed for the offset and flexo markets. Founded in 1992, CRON’s mission is to redefine the direction of conventional print by providing digital prepress technology that improves the quality and efficiency of print workflows. CRON-ECRM provides an integrated, complete prepress solution that spans the entire print delivery process, including CTP engines, offset plates, software, peripherals, processors, and on-press ancillaries. CRON-ECRM provides local, regional sales and support with demonstrations, training, support, and parts all centrally located at their headquarters in North Andover, Massachusetts. For more information, visit www.cron-ecrm.com.