Standfast & Barracks Enhances Digital Textile Business By Creating Centre of Excellence With Durst

Little more than two years after a devastating flood that closed the factory for more than four months, Standfast & Barracks has cemented its partnership with Durst with an investment in its new print and ink technology. The fabric printing company has installed two Alpha 190 systems, part of a new generation of super high-performance multi-pass printers with the One-Step Pigment Ink Greentex P. These, together with the creation of a Centre of Excellence, will continue to drive digital textile growth for Standfast & Barracks, which has already returned to similar business levels since before the flood. Details of the Centre of Excellence were being unveiled in the run-up to Heimtextil in Frankfurt Messe, Germany, from 9-12 January where Durst and Standfast & Barracks both have an important presence. Heimtextil, which is held in Frankfurt am Main, is the world’s biggest international trade fair for home and contract textiles. On its stand at Heimtextil, [G50, Hall 4.1], most of Standfast & Barracks displays were printed on the Durst Alpha 190.  The seven new collections being shown are Traditional Archive, Archive Florals, 30s inspired Wholesale, Modern Sherwood, Novelty Brights, Luxury Velvet and Contempary Florals named “Applethwaite Garden”. During Heimtextil, Durst will be giving a keynote presentation at the WTiN conference on 10 January at 15.30. It is entitled “Successful Digital Business Models and Opportunities with the new Durst Alpha Series and the Greentex P Pigment Ink”. Standfast & Barracks, a well-established Lancaster-based fabric printing company, is part of the British luxury furnishings group Walter Greenbank PLC. With a heritage approaching almost 100 years, Standfast & Barracks has an international reputation for its commitment to quality and innovation and for using advanced technologies. A perfect example is the Durst Alpha is the Alpha 190, part of the Alpha Series that features different configurations and print widths for industrial printing of fashion garment and apparel, home textiles and upholstery. Durst developed the One-Step Pigment (Alpha Ink P) especially for the Alpha Series. The environmentally friendly pigment and the reactive and dispersion inks are based on the Durst Water Technology. Stephen Thomas, Managing Director of Standfast & Barracks, said: “Our investment in Durst’s digital technology has transformed the market dynamics for our business and helped trigger a new wave of innovation. Most of our collections on display at Heimtextil were printed using Durst technology – it’s brilliant.” Mr Thomas added: “The initial trials for the pigment inks have been extremely successful and we are looking forward to driving forward this planned Centre of Excellence. Digital is by far our biggest growth area. Thanks to the huge advances in our digital fabric printing capabilities with Durst, we are now expanding into further industrial production for our premium quality products. Digital gives us unlimited opportunities and colour variations. This is another huge step forward for our business.” Martin Winkler, Segment Manager Durst Textile Printing, said: “Standfast & Barracks is incredibly proud of its rich heritage and, through Durst’s digital technology, it is showing the company is capable of even bigger and better things. It is a perfect example of how a respected company is pushing the barriers and innovation in textiles by investing in new technologies.”