Avery Dennison Presents PVC-Free One Solution 4 All Digital Film

Among the latest materials science innovations from Avery Dennison (SGIA Expo Booth 325) Graphics Solutions is a PVC-free wrapping film designed to cover a vast range of different applications. Engineered for vibrant colour pop and great conformability, the new MPI 1405 Easy Apply RS™ film accommodates applications ranging from vehicle wraps to challenging textured building surfaces, including brick and concrete blocks. Oliver Guenther, senior director marketing and channel strategy for Avery Dennison, said that a single film for so many applications makes installers’ lives easier: “The print performance and stretchability of this PVC-free material makes it a straightforward choice for applications where looks really matter, and where there are challenges arising from irregular curves. Durability and dimensional stability are outstanding, and it can be printed on latex, UV and solvent/eco-solvent —we recommend a clear PVC-free overlaminate, such as DOL 6460.” Easy Apply RS™ adhesive technology ensures simple air-egress, repositionability and slideability for faster installation. More details on the new range are available at: MPI 1405 PVC-free Film: https://graphics.averydennison.eu/mpi1405