HP Expands HP Latex R Printer Series Portfolio

HP Inc. (SGIA Expo Booths 2247, 1161) expanded its hybrid HP Latex R Printer Series with the R1000 Printer for rigid and flexible printing. Designed for a variety of hybrid applications including signage and displays, the growing portfolio offers choice, value, and versatility while featuring innovative technologies including HP Latex Rigid Printing Technology and HP Latex White Ink. “Print service providers are looking at new ways to increase production and expand applications by investing in innovative print technologies such as rigid and white ink to embrace all the possibilities of print,” said Joan Pérez Pericot, General Manager, HP Large Format Graphics Business, HP Inc. “The new introduction to our HP Latex R Printer Series delivers a versatile and innovative print solution for medium-sized businesses to unlock print opportunities and drive growth.” The current portfolio includes the HP Latex R2000 Printer, designed for large-signage printer service providers (PSP) who require workflow efficiency and sustained production. With the debut of the HP Latex R1000 Printer, HP is adding depth to offer maximum value in one device. Designed for growing businesses with investment and space constraints, the versatile printer offers a single set of inks for a wide range of flexible and rigid media including applications for retail, outdoor signage, window graphics, events and exhibitions, and decorations. The new printer comes with three liter-ink cartridges, compared to the larger model with five liters, and is designed to accommodate materials up to 1.64 meters/64 inches wide and up to 5 cm/2-inches thick while the R2000 prints up to 2.5-meters/98-inches wide and up to 5-cm/2-inches thick.