Performance POP Dallas Adds MCT VersaTech2 3.2M Flatbed Laser, Knife Cutting and Routing System.

Performance POP, an innovative end-to-end shopper marketing company featuring an in-house creative agency and robust manufacturing capabilities has installed the VersaTech2 3.2M flatbed cutting system with laser, knife cutting, and routing capabilities made by MCT Digital (SGIA Expo Booths 417, 710). The addition of the VersaTech2 3.2 meter wide digital flatbed cutting and routing system has increased productivity and reliability of Performance POP’s entire production process. “Adding the VersaTech2 finishing machine furthers our commitment to shifting to an all-digital production workflow that provides higher value and efficiency,” said Taylor White, CEO of Performance POP. White added “Our clients come to us with an idea, and the Performance POP team designs a product that comes to life with state of the art tools such as the VersaTech2.” White went on to say “This machine offers versatility in its finishing options including the latest in laser cutting.” Using the Versatech2’s laser function, Performance is able to cut materials such as fabrics and acrylics more efficiently and with higher quality, broadening the already wide range of production capabilities that Performance POP offers to its retail and consumer brands clients. David Nickels, Director of Operations said “The heavy duty design and build style of MCT Digital’s VersaTech2 flatbed cutting system was one of the things I noticed. This robust design allows using tools like the laser that put it a cut above the rest of the machines we considered. The installation went smoothly - MCT Digital’s techs and support people really know the machine and applications.” About Performance POP – Performance POP prides itself in helping their clients succeed through creativity and innovation. The offer their clients enhanced front-end creative services and technology, inventive pre-press and art production capabilities, and innovative printing and manufacturing technology. To learn more, call Performance POP at 800-727-7335, visit us at www.performancepop.com or www.brand-agent.com and connect with us on Facebook, Instagram and LinkedIN. About MCT Digital dba MCT of Wisconsin, Inc. – While other companies may have been in the market longer, MCT Digital is the clear innovation leader. In a world in which the biggest constant is “change,” MCT Digital continues to provide the broadest line of trusted and proven solutions. The VersaTech2 is designed, manufactured and supported in the U.S.A., with full parts and knowledge base in Historic Downtown Milwaukee, WI. From the team that invented “digital die cutting,” in 1999, MCT Digital will continue to provide American ingenuity, close to the market needs. With manufacturing in Milwaukee, WI, MCT Digital is providing customer focused support through a higher technician to customer ratio than any other supplier in the marketplace. We also provide unparalleled phone support provided by a qualified, and highly trained staff member. MCT Digital also owns and operates CutGuru.com - supporting 1,200+ customers worldwide with application know-how and cutting blades, router bits and cutting mats/conveyors. For more information, contact Steve Aranoff: steve.aranoff@mctdigital.com or (928) 282-4173, and connect with us on Facebook, Instagram, YouTube and LinkedIN.