Kelvin Johnson Brings Strategic Energy as LasX's VP of Growth and Product Strategy
Written June 14, 2019
Categories: DP News, GP News, Industry News, News
LasX is a seasoned 20-year expert in the laser manufacturing world, dedicated to providing unique and cutting-edge solutions along with an exceptional customer experience. Kelvin Johnson is committed to communicating this to customers in existing and emerging markets.
As the new Vice President of Growth and Product Strategy, Johnson recognizes the importance of articulating what makes LasX different from its competition. One of his first priorities is raising awareness around the company’s shift to include a make-to-order business model. “We strongly believe this new approach will help provide scalability and operational excellence to LasX,” said Johnson. LasX intends to grow smarter and faster by bundling modular products that deliver versatility and advanced processing capabilities for targeted industries.
Johnson will work closely with LasX president Ryan Falch to ensure LasX delivers the right products to the right industries. “Kelvin and I will evolve our business development strategy to successfully build and launch a robust product portfolio and enhance the effectiveness of service offerings to better meet customer needs,” said Falch.
The decision to inject Johnson into the team demonstrates LasX’s commitment to investing in a growth strategy that is intelligent and purposeful. Having previously worked in a startup environment, he brings the necessary energy, proactivity, and resourcefulness to develop and execute a long-term sales strategy for a company that never settles for less than excellence. “Overall, it’s my goal to quickly identify where LasX excels in the white space of the laser manufacturing market, so our brand’s uniqueness is easily understood and embraced by our customers,” said Johnson.
As the new Vice President of Growth and Product Strategy, Johnson recognizes the importance of articulating what makes LasX different from its competition. One of his first priorities is raising awareness around the company’s shift to include a make-to-order business model. “We strongly believe this new approach will help provide scalability and operational excellence to LasX,” said Johnson. LasX intends to grow smarter and faster by bundling modular products that deliver versatility and advanced processing capabilities for targeted industries.
Johnson will work closely with LasX president Ryan Falch to ensure LasX delivers the right products to the right industries. “Kelvin and I will evolve our business development strategy to successfully build and launch a robust product portfolio and enhance the effectiveness of service offerings to better meet customer needs,” said Falch.
The decision to inject Johnson into the team demonstrates LasX’s commitment to investing in a growth strategy that is intelligent and purposeful. Having previously worked in a startup environment, he brings the necessary energy, proactivity, and resourcefulness to develop and execute a long-term sales strategy for a company that never settles for less than excellence. “Overall, it’s my goal to quickly identify where LasX excels in the white space of the laser manufacturing market, so our brand’s uniqueness is easily understood and embraced by our customers,” said Johnson.