New Inksoft Blog Discusses How To Adapt To Meet Customers’ Needs

In a recent blog, InkSoft presents a case study of how Spalding, the world’s largest basketball equipment manufacturer in the world, met their customers’ needs for personalization using technology and software offered by InkSoft.

Spalding worked with InkSoft to create U Design, a custom basketball platform on its Salesforce Commerce Cloud e-commerce site. It allows customers to create a custom Spalding basketball with official NBA team logos, throwback logos and personal text online. In addition, InkSoft employed its technology to ensure that orders were created and shipped in one-to-two business days.

New designs being added include WNBA team logos and NBA G League team logos. U Design is also available on Spalding’s B2B e-commerce site, which is built on the Salesforce Community Cloud, where coaches can upload their own team logos and artwork to be lasered across up to two panels on the ball. 

Read more about how you might apply some of these same concepts, which has accounted for nearly 20% of Spalding.com’s revenue.