GSP Helps Huck’s Evolve Its Brand With New Concept Stores

GSP, a leading provider of retail services, was selected by Huck’s to assist the Illinois-based convenience store chain to refresh and modernize its brand and update the store’s retail environment and décor.

“Huck’s was looking for a fresh, new look and feel — something that would truly resonate with both new and existing customers,” described Huck’s Vice President of Marketing Brittany Bayley-Murray.

“We presented Huck’s with an innovative design that was smart and easy to execute,” said GSP’s New Business Development Director Craig Neuhoff. “As brand builders and experts in the c-store space, we understand the always-evolving needs and demands of our partners and their customers."

“Drawing on history from the original Huck’s story as inspiration, GSP’s Design team worked closely with Huck’s to create a refreshed, brand package that reflects a modern, yet, vintage look,” said GSP’s VP of Design Steven Cohen. “From concept to future store rollouts, our goal is to help partners, like Huck’s, save time while creating an exciting brand that impacts the entire store from forecourt to foodservice."

The first new Huck’s Market store designed by GSP, a 4,800-square-foot prototype convenience store in Seymour, Ind., celebrated its grand opening on Jan. 14, 2020.

“GSP delivered spot-on creative,” said Bayley-Murray. “We’re so proud of our new Huck’s Market brand. We couldn’t have asked for a better team to work with. We look forward to our continued partnership and our next Huck’s Market store grand opening.”

GSP’s next Huck’s Market store is scheduled to open in summer of 2020 in Newburgh, Ind.