InkSoft Features Blog on Selling Promotional Products

It has long been considered a best practice to increase the bottom line by selling more to existing customers vs. the cost of obtaining new ones. For those already selling decorated apparel, it’s a logical step to add promotional products. 

A recent blog, published by InkSoft, offers six solid reasons why every decorator should be considering this move as a way to increase sales. Industry experts estimate that promotional products sales reached nearly $25 billion in 2019 with one-third being apparel. When decorators already have a relationship and existing customers’ artwork, why not also capture a portion of the non-apparel side?

This idea becomes even more attractive with the realization that adding these products to a company’s offerings does not require any capital expenditures. Also making it easy is InkSoft’s partnership with Polyconcept (PCNA), a leading promotional products supplier, to integrate its large selection of hard goods to the Inksoft’s sales platform.

Learn about this versatile, lucrative industry as well as tips and advice on getting started at inksoft.com/selling-promotional-products.

InkSoft is a software company focusing on the next generation of sales and production software for decorators. It brings together sales, marketing, ordering and production management into one platform.