InkSoft Offers New Blog on Determining what Customers Really Need

Pinpointing exactly what customers want can sometimes be a challenge. In a recent Inksoft blog by Jeremy Pickins, creative director/CEO of Colorado-based apparel design firm AMB3R Creative, he explains why selling solutions rather than products is far more lucrative in the long term. 

He explains why a low-cost product may not produce the results a client is hoping to achieve, and if it does not solve the problem, will result in dissatisfaction. He offers questions every decorator should be asking to get to the heart of a client’s issues as well as discussing metrics decorators should be measuring such as cost per impression. 

As a verified InkSoft author, Pickins will be offering tips and tricks each month, so decorators can stay tuned for more valuable content that will help grow their business.