GSP Partners With Chestnut Mart to Create New Branding

GSP, a leading provider of end-to-end retail services and solutions, announced today its partnership with New Paltz, New York-based Chestnut Petroleum Distributors (CPD) to concept and design a new logo and branding for Chestnut Market.

“While working closely with CPD, we set out to give Chestnut Market an all-new identity package. The work included the creation of a new logo, updated exterior concepts, brand personality and voice,” says GSP VP of Design Services Steven Cohen. “Our goal was to have CPD’s customers keep Chestnut Market top of mind - by creating a memorable icon that could evolve into a total store package."

“CPD has been serving customers in the area of New York, New Jersey, and Connecticut tristate area for nearly 40 years, but has operated under multiple retail brands,” says Director of Brand Development Sharif Jamal. “The c-store landscape has evolved over the years and now more than ever, it’s important to create a consistent brand that connects with consumers and focuses on their daily needs.”

The Chestnut Market brand features a Dunkin’, locally made and freshly prepared foodservice offerings and ExxonMobil’s Synergy brand in the forecourt.

GSP’s new logo design will impact 55 of Chestnut’s existing northeast stores and will roll out to dozens of stores over the next two years.