GSP Designs Innovative New Convenience Store for GPM Investments, LLC
Written December 22, 2020
Categories: GP News, News
GSP, a leading provider of end-to-end retail services and solutions, announced its redesign plans for Richmond, Va.-based GPM Investments, LLC (“GPM”), a rapidly growing leader in the U.S. convenience store industry. Over the next three to five years, GPM plans to remodel approximately 360 sites among its portfolio of brands in key locations across the country including fas mart, E-Z Mart, and Scotchman.
“This is an exciting time for GPM Investments, and we’re truly honored and grateful to be entrusted with their extensive remodeling initiative,” says GSP VP of New Business Development Craig Neuhoff. “Our goal is to build an unforgettable store experience that will successfully increase same-store sales as well as act as the formula for future rollouts.”
“The prototype our Design team created takes a holistic approach to developing a cohesive store, fuel food service brand designed to surprise, delight, and improve the overall customer experience,” explains GSP VP of Design Services Steven Cohen.
“With long-term brand success in mind, GSP’s new store redesign package impacts the entire interior and exterior of the store and includes key category merchandising strategies such as beer caves, foodservice, and a robust beverage experience intended to optimize traffic to categories within the store as well as create excitement about various in-store product offerings,” adds Cohen.
The newly designed stores will feature expanded food offerings including grab-and-go and prepared food menu options, frozen food, and pizza.
“Delivering on customer expectations is key for GPM. This redesign project is intended to meet and exceed these expectations to help revitalize our regional brands,” says GPM Executive VP Chief Merchandising and Marketing Officer Michael Bloom. “We look forward to introducing our fresh, modern look to both new and existing customers across our markets.”
“This is an exciting time for GPM Investments, and we’re truly honored and grateful to be entrusted with their extensive remodeling initiative,” says GSP VP of New Business Development Craig Neuhoff. “Our goal is to build an unforgettable store experience that will successfully increase same-store sales as well as act as the formula for future rollouts.”
“The prototype our Design team created takes a holistic approach to developing a cohesive store, fuel food service brand designed to surprise, delight, and improve the overall customer experience,” explains GSP VP of Design Services Steven Cohen.
“With long-term brand success in mind, GSP’s new store redesign package impacts the entire interior and exterior of the store and includes key category merchandising strategies such as beer caves, foodservice, and a robust beverage experience intended to optimize traffic to categories within the store as well as create excitement about various in-store product offerings,” adds Cohen.
The newly designed stores will feature expanded food offerings including grab-and-go and prepared food menu options, frozen food, and pizza.
“Delivering on customer expectations is key for GPM. This redesign project is intended to meet and exceed these expectations to help revitalize our regional brands,” says GPM Executive VP Chief Merchandising and Marketing Officer Michael Bloom. “We look forward to introducing our fresh, modern look to both new and existing customers across our markets.”