Color Correction In Video: Determining the Best Combination of Equipment and Settings to Capture Brand Color

Accurately displaying the brand target color of a sports team’s uniforms on screen has been a challenge. The color of the orange uniforms worn by the Clemson Tigers football team is often distorted when displayed on LCD screens. Previous research tried to calibrate the LCD adjustments while the live matches were playing using an artificial intelligence solution called ColorNet (Walker et al., 2020). This research determines the most optimal camera location and configuration to obtain the closest RGB values compared to the original RGB measurements of the team’s uniform. Each camera produced a separate dataset of variables, including lens, position, picture profile, location, and lighting conditions. We performed a norm analysis to determine the closest La*b* values to the target ones. The results indicate the most appropriate camera-based variables to satisfy our goal.