Details:
Summary:
This study provides a holistic overview of Integrated Technologies, such as Automation, Artificial Intelligence (AI), the Internet of Things (IoT), Big Data, Machine Learning (ML) and Neural Networks, and their applications within the Graphic Communications Industry. By leveraging a systematic literature review utilizing both quantitative and qualitative publications, this study aims to answer the following question, “In the Graphic Communications Industry, do the implementations of Integrated Technologies have an impact on the quality of performance and customer satisfaction of organizations who have adopted them in the previous 10 years?”.
Furthermore, identified publications were selected in order to contain a variety of different perspectives from a myriad of authors to make it abundantly clear that new approaches containing unprecedented use of the integrated technologies are bringing continuous development and change, positive and negative. They will re-shape our current approach to technology in the Graphic Communications Industry and will therefore transform the way lives are lived. Moreover, this review will be the first of its kind, shedding light on new opportunities and existing limitations, and in turn, will aid in determining the path the future of the Graphic Communications Industry will take in Industry 5.0 revolution. This paper is a part of ongoing research at The Creative School of Toronto Metropolitan University (Formerly known as Ryerson), 2022, and will serve as a basis on which further research will be conducted, as it is a neglected research topic and one that is lacking within the field of Graphic Communications.