Details:
Summary:
The newspapers in the Nordic countries offer their readers a home delivered newspaper, often before 6 a.m. This helps the newspaper stay competitive as an information channel. But the distribution service is one of the most cost demanding processes of the newspaper companies, which is one important purpose for the distribution to be improved. In this study metropolitan newspaper home distribution have been analyzed. Based on three case studies, involving Swedish morning newspapers with a circulation from 25 000 to approximately 400 000, the bottlenecks of the newspaper distribution have been identified. Areas of possible improvement have been found and a preliminary analysis of the cost efficiency and other benefits of one particular so-lution, involving a new drop-off structure has been made. In the present study an object model of the newspaper home distribution has been developed, which is an extension of the existing IFRAtrack production model. We have reasons to believe that IT-solutions based on a structured model can be used to achieve a better productivity within the newspaper distribution process.