The Challenge of E-paper Publishing

New publishing technologies, such as electronic paper (e-paper), bring new demands on newspaper publishers in the way they produce, publish and distribute their contents. E-paper as a new mobile publishing channel will not only be a technical challenge to the publishers, but will also change the consumption of news products. In this paper we take an outside-in perspective on the impact of this new channel, by taking a starting-point in possible new consumption. Based on three empirically founded scenarios of future consumption, we discuss what impact the e-paper publishing channel will have on distribution, systems of the media house, i.e. editorial, advertising and subscription, and on workflows.